First Drive: 2010 Kia Forte

The Forte is technically the successor to the Spectra, but it is really so much more than that. This time, Kia decided to leave the help of the rocked-out Soul hamsters behind and instead concentrate on product, not marketing – though we do like the hamsters. The main competitors in the segment include the Honda Civic, Toyota Corolla and Mazda Mazda3 and when you add in the secondary targets of the Ford Focus and Chevrolet Cobalt, it shows why anyone would need to strike hard when attempting to show up as a seriously dominant player that sells on more than just low prices.

See also:

Brake system
Power brakes Your vehicle has power-assisted brakes that adjust automatically through normal usage. In the event that the power-assisted brakes lose power because of a stalled engine or some oth ...

THE VERDICT
Kia won’t release pricing for the Optima for another few weeks, but we’re assured it will come in at under $20,000 to start and we expect it to undercut (slightly) the Sonata, which starts at ...

Right for You?
Kia looks to resonate with young, tech-savvy consumers in a big way by offering a highly connected motoring experience. The Forte is also blessed with fresh good looks and is the segment leader in ...