First Drive: 2010 Kia Forte

The Forte is technically the successor to the Spectra, but it is really so much more than that. This time, Kia decided to leave the help of the rocked-out Soul hamsters behind and instead concentrate on product, not marketing – though we do like the hamsters. The main competitors in the segment include the Honda Civic, Toyota Corolla and Mazda Mazda3 and when you add in the secondary targets of the Ford Focus and Chevrolet Cobalt, it shows why anyone would need to strike hard when attempting to show up as a seriously dominant player that sells on more than just low prices.

See also:

Child restraint system
Children riding in the car should sit in the rear seat and must always be properly restrained to minimize the risk of injury in an accident, sudden stop or sudden maneuver. According to accident s ...

Fuel requirements
Gasoline engine (unleaded) Your new Kia vehicle is designed to use only unleaded fuel with a minimum Octane Rating of 87 Anti- Knock Index (AKI). NOTICE NEVER USE LEADED FUEL. The use of leaded ...

THE VERDICT
Kia won’t release pricing for the Optima for another few weeks, but we’re assured it will come in at under $20,000 to start and we expect it to undercut (slightly) the Sonata, which starts at ...