By the end of 2010, Kia will be offering its fuel-stretching ISG (Intelligent Stop and Go) system as an option on both the 1.7 diesel and 1.6 GDI engine. ISG automatically switches the engine off whenever the vehicle is stopped in congested city driving and instantly restarts the engine when the driver selects first gear. Combined with other technologies in new Kia Sportage, ISG helps to reduce fuel consumption and tailpipe emissions.

Several innovative fuel-saving technologies are fitted to the new Sportage as standard, including a gear-shift up/down indicator on all manual models, an ECO indicator to encourage economical driving on all automatic models and a power-saving alternator management system.