Overview

Kia Motors America (KMA) announced the North American debut of the all-new Kia Soul passenger vehicle at the 2008 Los Angeles Auto Show. Designed in Southern California, the Kia Soul is the newest product offering to join the company's ever-expanding line-up, following the introduction of the all-new Borrego midsize SUV earlier this year. Soul's bold and edgy design is indicative of the new Kia design theme, with more package and styling combinations than any previous Kia vehicle. With Soul's arrival as an early model year 2010 vehicle to the C-Segment, it allows young and young-at-heart buyers to have the freedom to truly personalize and emotionally connect with their vehicle.

"The Kia Soul is for those who love individuality but don't like to be categorized by finding the next best thing," said Michael Sprague, vice president of marketing, KMA. "Indicative of the new design direction of KMA, Soul is an attractive and customizable vehicle for those looking for something with a little more personality than other vehicles on the market today.

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Introduction
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