ACCESSORIES

Kia said that the worst thing that could happen to the Soul is if it went “niche” — as in, if only computer repair technicians bought them. Helping their mission to get a Soul into the driveway of every buyer holding a check for 17-large is an aggressive marketing campaign that includes strange teaser commercials, and a boatload of accessories.

These include, but not limited to: a vinyl dragon that wraps around the Soul, a performance exhaust, lowering springs, q sport shifter, alloy wheel upgrades and chrome mirror caps. They hope buyers will be tempted into making their car a little more individual with dealer-installed upgrades, to further separate themselves from other owners.

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    Interior Features
    Test drivers say the Rio and Rio5 have easy-to-read gauges and generally like the layout of the dash, but the praise ends there. The Rio’s barebones interior comes with a four-speaker audio syst ...

    Label information
    Vehicle identification number (VIN) The vehicle identification number (VIN) is the number used in registering your car and in all legal matters pertaining to its ownership, etc. It can be foun ...

    Acceleration and Power
    All Rio and Rio5 models have a 1.6-liter four-cylinder engine that makes 110 horsepower. A five-speed manual transmission is standard on the Rio sedan, and a four-speed automatic is available for ...