ACCESSORIES

Kia said that the worst thing that could happen to the Soul is if it went “niche” — as in, if only computer repair technicians bought them. Helping their mission to get a Soul into the driveway of every buyer holding a check for 17-large is an aggressive marketing campaign that includes strange teaser commercials, and a boatload of accessories.

These include, but not limited to: a vinyl dragon that wraps around the Soul, a performance exhaust, lowering springs, q sport shifter, alloy wheel upgrades and chrome mirror caps. They hope buyers will be tempted into making their car a little more individual with dealer-installed upgrades, to further separate themselves from other owners.

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    Maintenance schedule
    Chart symbols: I- Inspect these items and their related parts. If necessary, correct, clean, refill, adjust or replace. R- Replace or change L- Lubricate. (1) Refer to the lubricant and co ...

    Maintenance schedule
    Chart symbols: I- Inspect these items and their related parts. If necessary, correct, clean, refill, adjust of replace. R- Replace or change L- Lubricate. (1) Refer to the lubricant and co ...

    Impressive Warranty
    Hyundai is Kia's corporate parent, so the Optima gets Hyundai's impressive warranty; it includes 10-year/100,000-mile powertrain protection and 5-year/60,000-mile roadside assistance. Kia is put ...