ACCESSORIES

Kia said that the worst thing that could happen to the Soul is if it went “niche” — as in, if only computer repair technicians bought them. Helping their mission to get a Soul into the driveway of every buyer holding a check for 17-large is an aggressive marketing campaign that includes strange teaser commercials, and a boatload of accessories.

These include, but not limited to: a vinyl dragon that wraps around the Soul, a performance exhaust, lowering springs, q sport shifter, alloy wheel upgrades and chrome mirror caps. They hope buyers will be tempted into making their car a little more individual with dealer-installed upgrades, to further separate themselves from other owners.

    See also:

    Emergency starting
    Jump starting Jump starting can be dangerous if done incorrectly. Therefore, to avoid harm to yourself or damage to your vehicle or battery, follow the jump starting procedures listed on page 6- ...

    Roomy New Interior
    However, the Optima's quiet new interior is more upscale and will accommodate four tall adults, or five in a pinch. Front seats are supportive, and the rear-seat area is impressively roomy—alt ...

    Restyled with Kia's evolving DNA for a stronger presence
    The 'new look' Kia cee'd has been thoroughly restyled in order to keep the brand's best-selling model in Europe 'fresh' and maintain its strong appeal to consumers. Working under the direction o ...