At first glance the redesigned 2009 Kia Optima (sold in Canada as the Magentis) looks like a marked improvement over the outgoing model.

The design itself, while not exactly breathtaking, is on par with Japanese and American competitors. In fact, one could even say it is handsome.

The car is just 2.5-inches longer than the ’08 model but due to the robust styling looks even larger. And combined with the bold new chrome grille and chrome trim around the windows it has an appearance that is both serious and just a little sophisticated. In short, it’s an immense upgrade and no longer looks like a wannabe in the family sedan segment.

• FULLY LOADED YET DISAPPOINTING INTERIOR
• A COMFORTABLE AND SOFT RIDE (TOO SOFT)
• POWER AND FUEL-ECONOMY ARE UP TO PAR
• THE VERDICT