FAST FACTS

1. The Optima makes 200-hp from a standard direct-injection 2.4L 4-cylinder, while achieving best-in-class 24/35-mpg (city/hwy) fuel economy.

2. Optional class exclusive features include a panoramic sunroof, heated steering wheel and heated and cooled front seats.

3. After launch, Kia will introduce a turbocharged model with even more aggressive bodywork and a 274-hp engine.

What a difference a few years can make.

As part of a bold new product rollout that began with the Kia Soul, the Korean automaker is now delivering compelling vehicles with impressive fuel economy and much improved quality, all wrapped-up in a compelling package. In fact, Kia’s new design language works so well on the Optima, if we didn’t know better, we’d expect the starting price to be double.

That’s exactly what Kia wants you to think, showing media present at the launch a short video of the target Gen X customer followed by the cleverly crafted yet arguably true statement that, “Nobody ever dreamed of driving a mid-size sedan until now.”

Based on looks alone, the Optima will draw customers into showrooms, pulling decades-long Honda and Toyota supporters away from their brands with a flashy new look.

And while the Optima is unequivocally svelte, one could easily argue that the biggest drawback to previous generations of Kia’s family sedan wasn’t aesthetics. So… apart from the superficial reasons to purchase this handsome sedan, do the more practical aspects of the 2011 Optima represent a compelling alternative to the industry benchmarks?

    See also:

    Maintenance schedule
    Chart symbols: I- Inspect these items and their related parts. If necessary, correct, clean, refill, adjust or replace. R- Replace or change L- Lubricate. (1) Refer to the lubricant and co ...

    Explanation of scheduled maintenance items
    Engine oil and filter The engine oil and filter should be changed at the intervals specified in the maintenance schedule. If the vehicle is being driven in severe conditions, more frequent oil an ...

    Owner maintenance
    The following lists are vehicle checks and inspections that should be performed by the owner or an authorized KIA dealer at the frequencies indicated to help ensure safe, dependable operation of y ...