The base Optima LX is priced at $16,355 with a 4-cylinder engine and 5-speed manual transmission and an extra $1,295 with a 5-speed automatic. An LX V6 costs $19,345 and comes only with the automatic.

The more upscale EX trim level is available only with the automatic transmission. It costs $19,395 with the 4-cylinder and $20,400 with the V6.

Most Optima customers are expected to get the 4-cylinder with an automatic transmission. It's anticipated that the majority of buyers will be in their 30s to mid-40s.