Price Ranges

The base Optima LX is priced at $16,355 with a 4-cylinder engine and 5-speed manual transmission and an extra $1,295 with a 5-speed automatic. An LX V6 costs $19,345 and comes only with the automatic.

The more upscale EX trim level is available only with the automatic transmission. It costs $19,395 with the 4-cylinder and $20,400 with the V6.

Most Optima customers are expected to get the 4-cylinder with an automatic transmission. It's anticipated that the majority of buyers will be in their 30s to mid-40s.

    See also:

    SUPER PACKAGING POTENTIAL
    Kia expects the better-equipped next-step-up 2.0L Soul “+” model to represent the most popular choice. At $14,950, it squares off at the soul (sorry, had to) of the compact car market, as the ...

    Choice of engines with enhanced economy and lowered emissions
    When the full range of new Kia Sportage models is on sale later this year, it will be available with four engines - two petrol and two diesel, ranging between 115 ps to 163 ps - manual and automat ...

    Overview
    The fourth-generation Kia Rio, revealed at the 2011 Geneva Motor Show, boasts a bold and distinctive personality, bringing the latest model into line with the rest of Kia's striking design-led pro ...