Overview

Kia Motors America (KMA) unveiled the 2009 Kia Optima midsize sedan at the New York International Auto Show. On sale in early fall, the refreshed Optima offers a completely modified exterior, which offers a more aggressive, dynamic style than previous models, and is outfitted with a new engine that provides more power and better fuel economy. For 2009, Optima also is larger than its predecessors, which complements its distinctive new styling and separates itself from other vehicles in the growing midsize segment.

"Optima is in a strong position to change the way consumers think about midsize sedan offerings," said Tom Loveless, vice president, sales of KMA. "Already known for its exemplary quality, safety and value, Optima's sleek new redesign provides consumers with a sporty, fuel-efficient choice and showcases Kia's commitment to providing the best all-around vehicle package."

See also:

Achieving maximum protection through 'passive' technology
The new Kia Sportage has been designed to score a 5-Star rating in Euro NCAP's crash tests and maximum scores in the USA's two crash test programmes. The all-new platform and bodyshell employs a m ...

Remote keyless entry
Remote keyless entry system operations Lock (1) All doors (and tailgate) are locked if the lock button is pressed. If all doors (and tailgate) are closed, the hazard warning lights will blink ...

Safety
The 2010 Kia Sportage comes equipped with antilock disc brakes, stability and traction control, side curtain airbags and side-impact airbags for front seat passengers. Active front head restraints ...