ACCESSORIES

Kia said that the worst thing that could happen to the Soul is if it went “niche” — as in, if only computer repair technicians bought them. Helping their mission to get a Soul into the driveway of every buyer holding a check for 17-large is an aggressive marketing campaign that includes strange teaser commercials, and a boatload of accessories.

These include, but not limited to: a vinyl dragon that wraps around the Soul, a performance exhaust, lowering springs, q sport shifter, alloy wheel upgrades and chrome mirror caps. They hope buyers will be tempted into making their car a little more individual with dealer-installed upgrades, to further separate themselves from other owners.

    See also:

    Best-in-Class Performance
    The 2011 Sorento offers two engines, both more powerful than the Ford Escape and Honda CR-V. A 3.5-liter V6 providing best-in-class 276 horsepower and 248 pound-feet of torque and a 2.4-liter four ...

    Model Lineup
    The Forte represents a new design DNA for Kia, and the car's chiseled physique, intense front fascia and broad-shouldered fender treatments are a huge departure from the outgoing Spectra, and shou ...

    Introduction
    Let's just get to the point here: The 2007 Kia Sorento is a great choice if you're shopping for a midsize SUV with available four-wheel drive and towing capabilities. For fewer than $25,000, you c ...