ACCESSORIES

Kia said that the worst thing that could happen to the Soul is if it went “niche” — as in, if only computer repair technicians bought them. Helping their mission to get a Soul into the driveway of every buyer holding a check for 17-large is an aggressive marketing campaign that includes strange teaser commercials, and a boatload of accessories.

These include, but not limited to: a vinyl dragon that wraps around the Soul, a performance exhaust, lowering springs, q sport shifter, alloy wheel upgrades and chrome mirror caps. They hope buyers will be tempted into making their car a little more individual with dealer-installed upgrades, to further separate themselves from other owners.

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    Your vehicle at a glance
    Interior overview Instrument panel overview ...

    Interior features
    Cigarette lighter To use the cigarette lighter, pull the assembly cover out. To operate the cigarette lighter, press it in and release it. When it is heated, it automatically pops out ready for ...

    Audio system
    Antenna Glass antenna (if equipped) When the radio power switch is turned on while the ignition key is in either the “ON” or “ACC” position, your car will receive both AM and FM broadca ...