ACCESSORIES

Kia said that the worst thing that could happen to the Soul is if it went “niche” — as in, if only computer repair technicians bought them. Helping their mission to get a Soul into the driveway of every buyer holding a check for 17-large is an aggressive marketing campaign that includes strange teaser commercials, and a boatload of accessories.

These include, but not limited to: a vinyl dragon that wraps around the Soul, a performance exhaust, lowering springs, q sport shifter, alloy wheel upgrades and chrome mirror caps. They hope buyers will be tempted into making their car a little more individual with dealer-installed upgrades, to further separate themselves from other owners.

    See also:

    In case of an emergency while driving
    If the engine stalls at a crossroad or crossing If the engine stalls at a crossroad or crossing, set the shift lever in the N (Neutral) position and then push the vehicle to a safe place. If you ...

    A safer drive thanks to new 'active' and 'passive' technology
    Kia invests heavily in R&D programmes directed at enhancing both the active and passive safety of its vehicles to deliver the highest levels of occupant protection. To ensure that owning and ...

    Smart key
    Smart key With a smart key, you can lock or unlock a door (and trunk) and even start the engine without inserting the key. The functions of buttons on a smart key are similar to the remote keyl ...