ACCESSORIES

Kia said that the worst thing that could happen to the Soul is if it went “niche” — as in, if only computer repair technicians bought them. Helping their mission to get a Soul into the driveway of every buyer holding a check for 17-large is an aggressive marketing campaign that includes strange teaser commercials, and a boatload of accessories.

These include, but not limited to: a vinyl dragon that wraps around the Soul, a performance exhaust, lowering springs, q sport shifter, alloy wheel upgrades and chrome mirror caps. They hope buyers will be tempted into making their car a little more individual with dealer-installed upgrades, to further separate themselves from other owners.

    See also:

    Kia Soul owners manual
    ...

    Owner maintenance
    The following lists are vehicle checks and inspections that should be performed by the owner or an authorized KIA dealer at the frequencies indicated to help ensure safe, dependable operation of y ...

    Price Ranges
    The base Optima LX is priced at $16,355 with a 4-cylinder engine and 5-speed manual transmission and an extra $1,295 with a 5-speed automatic. An LX V6 costs $19,345 and comes only with the automa ...