ACCESSORIES

Kia said that the worst thing that could happen to the Soul is if it went “niche” — as in, if only computer repair technicians bought them. Helping their mission to get a Soul into the driveway of every buyer holding a check for 17-large is an aggressive marketing campaign that includes strange teaser commercials, and a boatload of accessories.

These include, but not limited to: a vinyl dragon that wraps around the Soul, a performance exhaust, lowering springs, q sport shifter, alloy wheel upgrades and chrome mirror caps. They hope buyers will be tempted into making their car a little more individual with dealer-installed upgrades, to further separate themselves from other owners.

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    Top-quality trim and equipment with high-tech features
    Kia is confident that when current Kia Sportage owners and new customers to the brand visit dealer showrooms to view the all-new Kia Sportage, they will be mightily impressed by the newcomer. Its ...

    Trunk
    Opening the trunk With remote trunk lid release To open the trunk lid without using the key, pull up the trunk lid release lever. With the key To open the trunk lid, insert the key and turn ...

    Decently Equipped
    Even the LX trim level is decently equipped, with such items as air conditioning, an AM/FM/CD sound system, a tilt-telescopic steering wheel, a manually adjustable driver's seat, cruise control an ...