ACCESSORIES

Kia said that the worst thing that could happen to the Soul is if it went “niche” — as in, if only computer repair technicians bought them. Helping their mission to get a Soul into the driveway of every buyer holding a check for 17-large is an aggressive marketing campaign that includes strange teaser commercials, and a boatload of accessories.

These include, but not limited to: a vinyl dragon that wraps around the Soul, a performance exhaust, lowering springs, q sport shifter, alloy wheel upgrades and chrome mirror caps. They hope buyers will be tempted into making their car a little more individual with dealer-installed upgrades, to further separate themselves from other owners.

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    Interior Features
    Test drivers say the Rio and Rio5 have easy-to-read gauges and generally like the layout of the dash, but the praise ends there. The Rio’s barebones interior comes with a four-speaker audio syst ...

    Convenience
    The Kia Rio's fuel tank will need to be replenished more often than the unit in the average sedan. ...

    Handling: Capable but Not Quite There
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