ACCESSORIES

Kia said that the worst thing that could happen to the Soul is if it went “niche” — as in, if only computer repair technicians bought them. Helping their mission to get a Soul into the driveway of every buyer holding a check for 17-large is an aggressive marketing campaign that includes strange teaser commercials, and a boatload of accessories.

These include, but not limited to: a vinyl dragon that wraps around the Soul, a performance exhaust, lowering springs, q sport shifter, alloy wheel upgrades and chrome mirror caps. They hope buyers will be tempted into making their car a little more individual with dealer-installed upgrades, to further separate themselves from other owners.

    See also:

    Choice of engines with enhanced economy and lowered emissions
    When the full range of new Kia Sportage models is on sale later this year, it will be available with four engines - two petrol and two diesel, ranging between 115 ps to 163 ps - manual and automat ...

    Interior overview
    1. Door lock/unlock button......................................4- 2. Outside rearview mirror folding button* .............4- 3. Outside rearview mirror control switch...............4- 4. Central ...

    The new Kia Soul begs one big question: Is this thing cool?
    The Soul is a five-door hatch about a half-foot shorter than a Scion xB, one of the youth-market vehicles that likely inspired Kia to enter this niche (the Honda Element is another; ditto the Niss ...