ACCESSORIES
Kia said that the worst thing that could happen to the Soul is if it went “niche” — as in, if only computer repair technicians bought them. Helping their mission to get a Soul into the driveway of every buyer holding a check for 17-large is an aggressive marketing campaign that includes strange teaser commercials, and a boatload of accessories.
These include, but not limited to: a vinyl dragon that wraps around the Soul, a performance exhaust, lowering springs, q sport shifter, alloy wheel upgrades and chrome mirror caps. They hope buyers will be tempted into making their car a little more individual with dealer-installed upgrades, to further separate themselves from other owners.
See also:
DRIVER-ORIENTED INTERIOR DESIGN
With the 2011 Optima, Kia has made big strides forward in the use of cabin
materials, while interior layout and design are also strong points. Much like
how the exterior conveys a dramatic message ...
Multiple choices for wheels - all with Michelin tyres
Maintaining a policy adopted early in the original car's evolution, Kia
continued to develop the new Kia cee'd chassis and running gear using Michelin
tyres exclusively, so that its engineers coul ...
If you have a flat tire
The spare tire, jack, jack handle,
wheel lug nut wrench are stored in
the luggage compartment. Remove
the luggage under tray out of the way
to reach this equipment.
Removing the spare tire
T ...