ACCESSORIES

Kia said that the worst thing that could happen to the Soul is if it went “niche” — as in, if only computer repair technicians bought them. Helping their mission to get a Soul into the driveway of every buyer holding a check for 17-large is an aggressive marketing campaign that includes strange teaser commercials, and a boatload of accessories.

These include, but not limited to: a vinyl dragon that wraps around the Soul, a performance exhaust, lowering springs, q sport shifter, alloy wheel upgrades and chrome mirror caps. They hope buyers will be tempted into making their car a little more individual with dealer-installed upgrades, to further separate themselves from other owners.

    See also:

    DRIVER-ORIENTED INTERIOR DESIGN
    With the 2011 Optima, Kia has made big strides forward in the use of cabin materials, while interior layout and design are also strong points. Much like how the exterior conveys a dramatic message ...

    Explanation of scheduled maintenance items
    Engine oil and filter The engine oil and filter should be changed at the intervals specified in the maintenance schedule. If the car is being driven in severe conditions, more frequent oil and fi ...

    Interior light
    CAUTION: Do not use the interior lights for extended periods when the engine is not running. It may cause battery discharge. Map lamp • : Push the switch to turn the map lamp on or off. Th ...