ACCESSORIES

Kia said that the worst thing that could happen to the Soul is if it went “niche” — as in, if only computer repair technicians bought them. Helping their mission to get a Soul into the driveway of every buyer holding a check for 17-large is an aggressive marketing campaign that includes strange teaser commercials, and a boatload of accessories.

These include, but not limited to: a vinyl dragon that wraps around the Soul, a performance exhaust, lowering springs, q sport shifter, alloy wheel upgrades and chrome mirror caps. They hope buyers will be tempted into making their car a little more individual with dealer-installed upgrades, to further separate themselves from other owners.

    See also:

    Tailgate
    Opening the tailgate • The tailgate is locked or unlocked when all doors are locked or unlocked with the key, transmitter or central door lock switch. • If unlocked, the tailgate can be ope ...

    Vehicle certification label
    Vehicle certification label The vehicle certification label attached on the driver’s side center pillar gives the vehicle identification number (VIN). ...

    Interior features
    Cigarette lighter (if equipped) For the cigarette lighter to work, the ignition switch must be in the ACC or ON position. To use the cigarette lighter, push it all the way into its socket. When ...