Even the LX trim level is decently equipped, with such items as air conditioning, an AM/FM/CD sound system, a tilt-telescopic steering wheel, a manually adjustable driver's seat, cruise control and power windows, locks and heated mirrors.

Added to the EX are automatic climate control, an upgraded sound system and a power driver's seat.

Options for all Optima trim levels include $300 anti-lock brakes and a $300 package that has stability control and traction control.

Exclusive EX extras are an $800 sunroof and a $1,300 leather upholstery package with a power front passenger seat and power-adjustable pedals.

While sleeker than its predecessor, the new Optima won't turn heads, but that's no drawback because most midsize Japanese sedan buyers haven't wanted flashy styling.