First Drive: 2010 Kia Forte

The Forte is technically the successor to the Spectra, but it is really so much more than that. This time, Kia decided to leave the help of the rocked-out Soul hamsters behind and instead concentrate on product, not marketing – though we do like the hamsters. The main competitors in the segment include the Honda Civic, Toyota Corolla and Mazda Mazda3 and when you add in the secondary targets of the Ford Focus and Chevrolet Cobalt, it shows why anyone would need to strike hard when attempting to show up as a seriously dominant player that sells on more than just low prices.

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Safety
Full-length side curtain airbags, antilock disc brakes, stability and traction control, a tire-pressure monitoring system and a driver knee airbag come standard across all trim levels. The Sorento ...

Interior Refinement
The style makeover continues into the Optima's cabin with expanded electronics melded with refreshed fascia patterns and color schemes. Based on a new platform, the standard audio system features ...

2010 Kia Forte
The all-new Forte is replacing Kia's best-seller, the Spectra, in the company's lineup for 2010. Can this smartly designed sedan grab more market share from the likes of the Honda Civic, Toyota Co ...