First Drive: 2010 Kia Forte

The Forte is technically the successor to the Spectra, but it is really so much more than that. This time, Kia decided to leave the help of the rocked-out Soul hamsters behind and instead concentrate on product, not marketing – though we do like the hamsters. The main competitors in the segment include the Honda Civic, Toyota Corolla and Mazda Mazda3 and when you add in the secondary targets of the Ford Focus and Chevrolet Cobalt, it shows why anyone would need to strike hard when attempting to show up as a seriously dominant player that sells on more than just low prices.

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Seats
Driver’s seat (1) Seat adjustment, forward / backward (2) Seatback recliner (3) Seat adjustment, height* (4) Seat heater switch* (5) Headrest adjustment Front passenger seat (6) Seat adjust ...

Mirrors
Inside rearview mirror Adjust the rearview mirror so that the center view through the rear window is seen. Make this adjustment before you start driving. WARNING - Rear visibility Do not place o ...

A COMFORTABLE AND SOFT RIDE (TOO SOFT)
Behind the wheel of the new Optima it’s easy to point out several more faults – although there are certainly some positive aspects to the driving experience as well. On the down-size, the ca ...