First Drive: 2010 Kia Forte

The Forte is technically the successor to the Spectra, but it is really so much more than that. This time, Kia decided to leave the help of the rocked-out Soul hamsters behind and instead concentrate on product, not marketing – though we do like the hamsters. The main competitors in the segment include the Honda Civic, Toyota Corolla and Mazda Mazda3 and when you add in the secondary targets of the Ford Focus and Chevrolet Cobalt, it shows why anyone would need to strike hard when attempting to show up as a seriously dominant player that sells on more than just low prices.

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Top-quality trim and equipment with high-tech features
Kia is confident that when current Kia Sportage owners and new customers to the brand visit dealer showrooms to view the all-new Kia Sportage, they will be mightily impressed by the newcomer. Its ...

Interior features
Cigarette lighter For the cigarette lighter to work, the ignition switch must be in the ACC position or the ON position. To open the cover, press the cover and it will slowly open. To use the ...

Engine START/STOP button
Illuminated engine start/stop button Whenever the front door is opened, the engine start/stop button will illuminate for your convenience. The light will go off immediately when the engine start ...