First Drive: 2010 Kia Forte

The Forte is technically the successor to the Spectra, but it is really so much more than that. This time, Kia decided to leave the help of the rocked-out Soul hamsters behind and instead concentrate on product, not marketing – though we do like the hamsters. The main competitors in the segment include the Honda Civic, Toyota Corolla and Mazda Mazda3 and when you add in the secondary targets of the Ford Focus and Chevrolet Cobalt, it shows why anyone would need to strike hard when attempting to show up as a seriously dominant player that sells on more than just low prices.

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Luggage net
To keep items from shifting in the cargo area, you can use the four rings located in the cargo area to attach the luggage net. NOTICE Do not put fragile, bulky or an excessive quantity of item ...

FULLY LOADED YET DISAPPOINTING INTERIOR
The same cannot be said for the interior. While the swooping design of the dash is nice, it’s really only visible on the passenger side. As for the temperature controls, they appear out of place ...

Yes, One Trim Is Really Called the “ !”
Dealers will have four trim levels with which to lure the young and impressionable—Soul, Soul+, Soul ! , and the top-of-the-line Soul Sport. “!” is pronounced “exclaim,” although we’d ...