First Drive: 2010 Kia Forte

The Forte is technically the successor to the Spectra, but it is really so much more than that. This time, Kia decided to leave the help of the rocked-out Soul hamsters behind and instead concentrate on product, not marketing – though we do like the hamsters. The main competitors in the segment include the Honda Civic, Toyota Corolla and Mazda Mazda3 and when you add in the secondary targets of the Ford Focus and Chevrolet Cobalt, it shows why anyone would need to strike hard when attempting to show up as a seriously dominant player that sells on more than just low prices.

See also:

Ignition switch
Ignition switch and anti-theft steering column lock Ignition switch position LOCK The steering wheel locks to protect against theft. The ignition key can be removed only in the LOCK position. ...

Comprehensive 'active' and 'passive' safety
For new Kia Rio, an all-new bodyshell was created using a higher percentage of high-strength steel than the third-generation model, enhancing strength and rigidity. Special attention was given to ...

Interior Refinement
The style makeover continues into the Optima's cabin with expanded electronics melded with refreshed fascia patterns and color schemes. Based on a new platform, the standard audio system features ...