First Drive: 2010 Kia Forte

The Forte is technically the successor to the Spectra, but it is really so much more than that. This time, Kia decided to leave the help of the rocked-out Soul hamsters behind and instead concentrate on product, not marketing – though we do like the hamsters. The main competitors in the segment include the Honda Civic, Toyota Corolla and Mazda Mazda3 and when you add in the secondary targets of the Ford Focus and Chevrolet Cobalt, it shows why anyone would need to strike hard when attempting to show up as a seriously dominant player that sells on more than just low prices.

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Right for You?
Kia looks to resonate with young, tech-savvy consumers in a big way by offering a highly connected motoring experience. The Forte is also blessed with fresh good looks and is the segment leader in ...

2010 Kia Soul
Confession time: I’m in the target market for the Kia Soul and the vehicle’s engineers thought of something even I didn’t know I wanted. FAST FACTS 1. Not the most powerful, or mo ...

Interior features
Cup holder WARNING - Hot liquids • Do not place uncovered cups with hot liquid in the cup holder while the vehicle is in motion. If the hot liquid spills, you burn yourself. Such a burn to the ...