ISG (Idle Stop & Go) available for three engines

In addition to using the latest technologies to enhance the efficiencies of each engine, Kia is offering its fuel-stretching ISG (Idle Stop & Go) system - which automatically switches off and then restarts the engine in congested city driving - as an option on 1.4 and 1.6 gasoline engines, plus the 1.6 U2 diesel engine.

Working in conjunction with other technologies, ISG helps reduce fuel consumption and tailpipe emissions, enabling certain cee'd models to cut their CO2 emissions to just 110 g/km (hatchback). Other innovative technologies fitted to new Kia cee'd include an Eco Driving Guide (gear-shift up/down indicator) to encourage an economical driving style and a power-saving alternator management system.

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    Overview
    Kia Motors America (KMA) unveiled the 2009 Kia Optima midsize sedan at the New York International Auto Show. On sale in early fall, the refreshed Optima offers a completely modified exterior, whic ...

    Vehicle certification label
    Vehicle certification label The vehicle certification label attached on the driver’s side center pillar gives the vehicle identification number (VIN). ...

    THE VERDICT
    Kia won’t release pricing for the Optima for another few weeks, but we’re assured it will come in at under $20,000 to start and we expect it to undercut (slightly) the Sonata, which starts at ...