'Premium presence' for compact new car

With new Rio, Kia has created a car that answers consumer demand for more quality, more choice, and attractive, exciting design.

This new car is no evolution of its predecessor, it is a revolution. The bold and distinctive personality of the new Kia Rio represents a complete departure from its predecessor and fits perfectly into the revitalized new family of Kia products.

Viewed head on, new Kia Rio has its own unique interpretation of the Kia corporate grille which is integrated beautifully with the front lamps to create a new twist on the Kia family look. In this latest form, the Kia logo now sits above the grille. Below the grille, the treatment of front bumper and spoiler again shows signs of the Kia design DNA, with its distinctive on-road presence. In profile, the ratio of body to glass, combined with the car's strong wedge form, give Kia Rio a dynamic, sporty stance. So Rio has now been given a completely fresh personality which perfectly complements its siblings Picanto and Venga.

Kia Rio shows its connection with the Sportage, too, through its strong and stable rear, flowing C-pillar, dominant high shoulder and fast rear screen angle. The coupe-like roof-line contrasts dramatically with the strong and static rear bumper and gives a power and solidity to the rear view.

This bold but elegant appearance is strengthened by the distinctive feature line which adds tension to the flanks and accentuates the dynamic stance of the car. The careful balance of window graphic, wheelbase and overall proportion give Kia Rio a refinement and premium presence which is rare in the B-segment.

To maximise the impact of Kia Rio´s striking appearance is a fresh new palette of 10 body colours. Kia's colour and trim team have developed a spectrum of exclusive colours for Rio which underline its refined and stylish character. These include a Wendy Brown and a Graphite Grey, both colours with a classic premium flavour.

With the introduction of the new Rio, the Kia product portfolio has just taken the next important step towards becoming a family of vehicles which has an attractive and coherent brand style but still manages to retain individual product character.

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