THE VERDICT

Kia won’t release pricing for the Optima for another few weeks, but we’re assured it will come in at under $20,000 to start and we expect it to undercut (slightly) the Sonata, which starts at $19,195. At that price, with the quantity of features, quality of the package, as well as class leading fuel economy and power, the Optima has leapfrogged much of the competition to establish itself as a front-runner in the mid-size sedan category. And that’s before you even begin to consider the emotional side of the equation – something that’s never really been much of a factor before when purchasing a mid-size sedan.

Targeted at Generation X, the Optima was built to out-do its competitors when it comes to sensible family-sedan characteristics, making it a car you should buy. And by packaging it in dramatic sheetmetal it’s also something you’ll want to own. Kia then tosses in some class-exclusive options and is certain to slap a sticker price on the window that won’t leave much room for argument.

    See also:

    2006 Kia Sportage
    The Sportage EX now features a standard tire-pressure monitor, while all models receive a cabin air filtration system. ...

    Driving tips
    Fuel requirements Emission control system Before driving Suggestions for economical operation Special driving conditions Using four-wheel drive Weight of the vehicle Trailer towing Overloading ...

    Wiper blades
    Blade inspection NOTICE Commercial hot waxes applied by automatic car washes have been known to make the windshield difficult to clean. Contamination of either the windshield or the wiper blad ...