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SOLID RIDE WITH POWER TO SPARE AND EXCELLENT FUEL ECONOMY
In terms of driving characteristics, the Optima is very much in keeping with the Hyundai Sonata, which shares the same platform. The cabin is quiet and the drive is smooth, with the Optima feeling ...

Improving on a 'best-in-class' NVH performance
In the lead-up to launching the original cee'd, Kia Motors made an unprecedented commitment to improving its all-new C-segment model's refinement and durability. The company was determined that ce ...

A safer drive thanks to new 'active' and 'passive' technology
Kia invests heavily in R&D programmes directed at enhancing both the active and passive safety of its vehicles to deliver the highest levels of occupant protection. To ensure that owning and ...