ACCESSORIES

Kia said that the worst thing that could happen to the Soul is if it went “niche” — as in, if only computer repair technicians bought them. Helping their mission to get a Soul into the driveway of every buyer holding a check for 17-large is an aggressive marketing campaign that includes strange teaser commercials, and a boatload of accessories.

These include, but not limited to: a vinyl dragon that wraps around the Soul, a performance exhaust, lowering springs, q sport shifter, alloy wheel upgrades and chrome mirror caps. They hope buyers will be tempted into making their car a little more individual with dealer-installed upgrades, to further separate themselves from other owners.

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    Starting the engine
    WARNING Always wear appropriate shoes when operating your vehicle. Unsuitable shoes (high heels, ski boots,etc.) may interfere with your ability to use the brake and accelerator pedal, and the c ...

    Overview
    Kia Motors America (KMA) announced the North American debut of the all-new Kia Soul passenger vehicle at the 2008 Los Angeles Auto Show. Designed in Southern California, the Kia Soul is the newest ...

    By the numbers
    The Kia Optima is a five-seat mid-size segment passenger car that has an interior that the EPA will probably consider a full size interior. Longer, lower and wider than the vehicle it replaces, it ...