ACCESSORIES
Kia said that the worst thing that could happen to the Soul is if it went “niche” — as in, if only computer repair technicians bought them. Helping their mission to get a Soul into the driveway of every buyer holding a check for 17-large is an aggressive marketing campaign that includes strange teaser commercials, and a boatload of accessories.
These include, but not limited to: a vinyl dragon that wraps around the Soul, a performance exhaust, lowering springs, q sport shifter, alloy wheel upgrades and chrome mirror caps. They hope buyers will be tempted into making their car a little more individual with dealer-installed upgrades, to further separate themselves from other owners.
See also:
Acceleration and Power
All Rio and Rio5 models have a 1.6-liter four-cylinder engine that makes 110
horsepower. A five-speed manual transmission is standard on the Rio sedan, and a
four-speed automatic is available for ...
Vehicle certification label
The vehicle certification label attached
on the driver’s side center pillar gives the
vehicle identification number (VIN). ...
On the Road
During our seat time in and around Seattle, we test drove an EX with the Fuel
Economy Package and an SX version.
We found the EX's 5-speed automatic a bit annoying in its rush to get into
fifth ...