ACCESSORIES

Kia said that the worst thing that could happen to the Soul is if it went “niche” — as in, if only computer repair technicians bought them. Helping their mission to get a Soul into the driveway of every buyer holding a check for 17-large is an aggressive marketing campaign that includes strange teaser commercials, and a boatload of accessories.

These include, but not limited to: a vinyl dragon that wraps around the Soul, a performance exhaust, lowering springs, q sport shifter, alloy wheel upgrades and chrome mirror caps. They hope buyers will be tempted into making their car a little more individual with dealer-installed upgrades, to further separate themselves from other owners.

    See also:

    Lighting
    Battery saver function • The purpose of this feature is to prevent the battery from being discharged. The system automatically turns off the exterior lights when the driver removes the ignition ...

    Diesels demonstrate Kia's world-class engineering
    At the 2010 Geneva Show and making its premiere in the new Sportage, is a 2.0-litre version of Kia's next-generation 'R' family diesel. All-new, the 'R' family diesel engine first appeared in 2.2- ...

    Tires and wheels
    Tire care For proper maintenance, safety, and maximum fuel economy, you must always maintain recommended tire inflation pressures and stay within the load limits and weight distribution recommen ...