ACCESSORIES

Kia said that the worst thing that could happen to the Soul is if it went “niche� — as in, if only computer repair technicians bought them. Helping their mission to get a Soul into the driveway of every buyer holding a check for 17-large is an aggressive marketing campaign that includes strange teaser commercials, and a boatload of accessories.

These include, but not limited to: a vinyl dragon that wraps around the Soul, a performance exhaust, lowering springs, q sport shifter, alloy wheel upgrades and chrome mirror caps. They hope buyers will be tempted into making their car a little more individual with dealer-installed upgrades, to further separate themselves from other owners.

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    Engine cooling system
    The high-pressure cooling system has a reservoir filled with year-round antifreeze coolant. The reservoir is filled at the factory. Check the antifreeze protection and coolant level at least once ...

    A COMFORTABLE AND SOFT RIDE (TOO SOFT)
    Behind the wheel of the new Optima it’s easy to point out several more faults – although there are certainly some positive aspects to the driving experience as well. On the down-size, the ca ...

    Edgy and Confident Exterior
    Originally debuted as a concept vehicle at Detroit's North American International Auto Show in 2006, Kia Soul's exterior remains true to the original Kia Soul concept design implying power and str ...