ACCESSORIES
Kia said that the worst thing that could happen to the Soul is if it went “niche” — as in, if only computer repair technicians bought them. Helping their mission to get a Soul into the driveway of every buyer holding a check for 17-large is an aggressive marketing campaign that includes strange teaser commercials, and a boatload of accessories.
These include, but not limited to: a vinyl dragon that wraps around the Soul, a performance exhaust, lowering springs, q sport shifter, alloy wheel upgrades and chrome mirror caps. They hope buyers will be tempted into making their car a little more individual with dealer-installed upgrades, to further separate themselves from other owners.
See also:
Vehicle certification label
Vehicle certification label
The vehicle certification label attached
on the driver’s side center pillar gives the
vehicle identification number (VIN). ...
Comprehensive 'active' and 'passive' safety
For new Kia Rio, an all-new bodyshell was created using a higher percentage
of high-strength steel than the third-generation model, enhancing strength and
rigidity. Special attention was given to ...
Immobilizer system
Your vehicle is equipped with an electronic
engine immobilizer system to
reduce the risk of unauthorized vehicle
use.
Your immobilizer system is comprised
of a small transponder in the ignition
...