ACCESSORIES

Kia said that the worst thing that could happen to the Soul is if it went “niche” — as in, if only computer repair technicians bought them. Helping their mission to get a Soul into the driveway of every buyer holding a check for 17-large is an aggressive marketing campaign that includes strange teaser commercials, and a boatload of accessories.

These include, but not limited to: a vinyl dragon that wraps around the Soul, a performance exhaust, lowering springs, q sport shifter, alloy wheel upgrades and chrome mirror caps. They hope buyers will be tempted into making their car a little more individual with dealer-installed upgrades, to further separate themselves from other owners.

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    Yes, One Trim Is Really Called the “ !”
    Dealers will have four trim levels with which to lure the young and impressionable—Soul, Soul+, Soul ! , and the top-of-the-line Soul Sport. “!” is pronounced “exclaim,” although we’d ...

    Rearview camera
    The rearview camera will activate when the back-up light is ON with the ignition switch ON and the shift lever in the R (Reverse) position. This system is a supplemental system that shows beh ...

    Interior features
    Cigarette lighter For the cigarette lighter to work, the ignition switch must be in the ACC position or the ON position. To open the cover, press the cover and it will slowly open. To use the ...