ACCESSORIES

Kia said that the worst thing that could happen to the Soul is if it went “niche” — as in, if only computer repair technicians bought them. Helping their mission to get a Soul into the driveway of every buyer holding a check for 17-large is an aggressive marketing campaign that includes strange teaser commercials, and a boatload of accessories.

These include, but not limited to: a vinyl dragon that wraps around the Soul, a performance exhaust, lowering springs, q sport shifter, alloy wheel upgrades and chrome mirror caps. They hope buyers will be tempted into making their car a little more individual with dealer-installed upgrades, to further separate themselves from other owners.

    See also:

    Theft-alarm system
    This system is designed to provide protection from unauthorized entry into the car. This system is operated in three stages: the first is the "Armed" stage, the second is the "The ...

    Enhancing occupant and pedestrian safety
    Fitted as standard in most European countries, new safety features will include ESC with a new Roll-over Sensor that deploys the side airbags, curtain airbags and seatbelt pretensioners when requi ...

    Brake system
    Power brakes Your vehicle has power-assisted brakes that adjust automatically through normal usage. In the event that the power-assisted brakes lose power because of a stalled engine or some oth ...