ACCESSORIES

Kia said that the worst thing that could happen to the Soul is if it went “niche” — as in, if only computer repair technicians bought them. Helping their mission to get a Soul into the driveway of every buyer holding a check for 17-large is an aggressive marketing campaign that includes strange teaser commercials, and a boatload of accessories.

These include, but not limited to: a vinyl dragon that wraps around the Soul, a performance exhaust, lowering springs, q sport shifter, alloy wheel upgrades and chrome mirror caps. They hope buyers will be tempted into making their car a little more individual with dealer-installed upgrades, to further separate themselves from other owners.

    See also:

    Lighting
    Battery saver function • The purpose of this feature is to prevent the battery from being discharged. The system automatically turns off the exterior lights when the driver removes the ignition ...

    Ignition switch
    Illuminated ignition switch (if equipped) Whenever a door is opened, the ignition switch will be illuminated for your convenience, provided the ignition switch is not in the ON position. The l ...

    Vehicle break-in process
    No special break-in period is needed. By following a few simple precautions for the first 1,000 km (600 miles) you may add to the performance, economy and life of your vehicle. • Do not race th ...