ACCESSORIES

Kia said that the worst thing that could happen to the Soul is if it went “niche” — as in, if only computer repair technicians bought them. Helping their mission to get a Soul into the driveway of every buyer holding a check for 17-large is an aggressive marketing campaign that includes strange teaser commercials, and a boatload of accessories.

These include, but not limited to: a vinyl dragon that wraps around the Soul, a performance exhaust, lowering springs, q sport shifter, alloy wheel upgrades and chrome mirror caps. They hope buyers will be tempted into making their car a little more individual with dealer-installed upgrades, to further separate themselves from other owners.

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    Key positions
    Illuminated ignition switch (if equipped) Whenever a front door is opened, the ignition switch will illuminate for your convenience, provided the ignition switch is not in the ON position. The ...

    Tailgate
    Opening the tailgate • The tailgate is locked or unlocked when all doors are locked or unlocked with the key, transmitter or central door lock switch. • If unlocked, the tailgate can be ope ...

    Comprehensive 'active' and 'passive' safety
    For new Kia Rio, an all-new bodyshell was created using a higher percentage of high-strength steel than the third-generation model, enhancing strength and rigidity. Special attention was given to ...