ACCESSORIES

Kia said that the worst thing that could happen to the Soul is if it went “niche” — as in, if only computer repair technicians bought them. Helping their mission to get a Soul into the driveway of every buyer holding a check for 17-large is an aggressive marketing campaign that includes strange teaser commercials, and a boatload of accessories.

These include, but not limited to: a vinyl dragon that wraps around the Soul, a performance exhaust, lowering springs, q sport shifter, alloy wheel upgrades and chrome mirror caps. They hope buyers will be tempted into making their car a little more individual with dealer-installed upgrades, to further separate themselves from other owners.

    See also:

    Interior Design and Special Features
    The Sorento's interior is class-competitive in both design and materials, with a look that is restrained but sophisticated. Dashboard plastics are hard to the touch but look good. The audio and cl ...

    Edgy and Confident Exterior
    Originally debuted as a concept vehicle at Detroit's North American International Auto Show in 2006, Kia Soul's exterior remains true to the original Kia Soul concept design implying power and str ...

    Emission control system
    The emission control system of your vehicle is covered by a written limited warranty. Please see the warranty information contained in the Warranty & Consumer Information Manual in your vehic ...