ACCESSORIES

Kia said that the worst thing that could happen to the Soul is if it went “niche” — as in, if only computer repair technicians bought them. Helping their mission to get a Soul into the driveway of every buyer holding a check for 17-large is an aggressive marketing campaign that includes strange teaser commercials, and a boatload of accessories.

These include, but not limited to: a vinyl dragon that wraps around the Soul, a performance exhaust, lowering springs, q sport shifter, alloy wheel upgrades and chrome mirror caps. They hope buyers will be tempted into making their car a little more individual with dealer-installed upgrades, to further separate themselves from other owners.

    See also:

    Exterior feature
    Roof rack (if equipped) If the vehicle has a roof rack, you can load cargo on top of your vehicle. NOTICE If the vehicle is equipped with a sunroof, be sure not to position cargo onto the roof ...

    Comfort
    While the front cabin in the Rio offers a bit more head room than the typical sedan, there honestly isn't much of a difference. While the rear of the typical sedan provides a bit more head- and le ...

    Stop and Go available for two engines
    By the end of 2010, Kia will be offering its fuel-stretching ISG (Intelligent Stop and Go) system as an option on both the 1.7 diesel and 1.6 GDI engine. ISG automatically switches the engine off ...