ACCESSORIES
Kia said that the worst thing that could happen to the Soul is if it went “niche” — as in, if only computer repair technicians bought them. Helping their mission to get a Soul into the driveway of every buyer holding a check for 17-large is an aggressive marketing campaign that includes strange teaser commercials, and a boatload of accessories.
These include, but not limited to: a vinyl dragon that wraps around the Soul, a performance exhaust, lowering springs, q sport shifter, alloy wheel upgrades and chrome mirror caps. They hope buyers will be tempted into making their car a little more individual with dealer-installed upgrades, to further separate themselves from other owners.
See also:
IS BIGGER BETTER?
While we’d certainly argue that when it comes to cars bigger isn’t always
better, the wider and longer Optima is now in line with its main competitors
delivering added interior space. Rear sea ...
2011 Kia Optima Review
The previous generation Kia Optima was a vehicle struggling to keep up with
the times, having emerged on the scene as a lackluster model masquerading as a
value proposition, when in reality it was ...
Indicator symbols on the instrument cluster
For more detailed explanations, refer to “Instrument cluster” in section 4. ...