ACCESSORIES
Kia said that the worst thing that could happen to the Soul is if it went “niche” — as in, if only computer repair technicians bought them. Helping their mission to get a Soul into the driveway of every buyer holding a check for 17-large is an aggressive marketing campaign that includes strange teaser commercials, and a boatload of accessories.
These include, but not limited to: a vinyl dragon that wraps around the Soul, a performance exhaust, lowering springs, q sport shifter, alloy wheel upgrades and chrome mirror caps. They hope buyers will be tempted into making their car a little more individual with dealer-installed upgrades, to further separate themselves from other owners.
See also:
Handling and Braking
Considering it’s one of the least expensive affordable small cars in the
class, the 2011 Kia Rio handles very well. Test drivers report that its ride is
smooth and stable, and the cabin is quiet ...
Panoramic Sunroof
If your vehicle is equipped with a sunroof,
you can slide or tilt your sunroof with the
sunroof control lever located on the overhead
console.
The sunroof can only be opened, closed,
or tilted ...
LUXURIOUS CLASS-EXCLUSIVE FEATURES
Upgrading to the Premium Package (as with our test car) adds items like wood
interior trim, heated rear seats, a driver’s memory seat with 4-way
adjustability, and class-exclusive features like ...


