ACCESSORIES

Kia said that the worst thing that could happen to the Soul is if it went “niche” — as in, if only computer repair technicians bought them. Helping their mission to get a Soul into the driveway of every buyer holding a check for 17-large is an aggressive marketing campaign that includes strange teaser commercials, and a boatload of accessories.

These include, but not limited to: a vinyl dragon that wraps around the Soul, a performance exhaust, lowering springs, q sport shifter, alloy wheel upgrades and chrome mirror caps. They hope buyers will be tempted into making their car a little more individual with dealer-installed upgrades, to further separate themselves from other owners.

    See also:

    Appealing to existing and new Kia Sportage customers
    New Kia Sportage will be manufactured at Kia's factory at Zilina, in Slovakia and buyers will be offered a choice up to 10 exterior colours and a black interior, trimmed in cloth, part-leather or ...

    Exterior feature
    Roof rack (if equipped) If the vehicle has a roof rack, you can load cargo on top of your vehicle. NOTICE If the vehicle is equipped with a sunroof, be sure not to position cargo onto the roof ...

    Trunk
    Outside the vehicle • To open the trunk, insert the key into the lock and turn it to the right (clockwise). • To close the trunk, use both hands to push the trunk lid down. Check to see if ...