ACCESSORIES
Kia said that the worst thing that could happen to the Soul is if it went “niche” — as in, if only computer repair technicians bought them. Helping their mission to get a Soul into the driveway of every buyer holding a check for 17-large is an aggressive marketing campaign that includes strange teaser commercials, and a boatload of accessories.
These include, but not limited to: a vinyl dragon that wraps around the Soul, a performance exhaust, lowering springs, q sport shifter, alloy wheel upgrades and chrome mirror caps. They hope buyers will be tempted into making their car a little more individual with dealer-installed upgrades, to further separate themselves from other owners.
See also:
Kia Sportage owners manual
...
LUXURIOUS CLASS-EXCLUSIVE FEATURES
Upgrading to the Premium Package (as with our test car) adds items like wood
interior trim, heated rear seats, a driver’s memory seat with 4-way
adjustability, and class-exclusive features like ...
Luggage net
To keep items from shifting in the trunk,
you can use the four rings located in the
trunk to attach the cargo net.
NOTICE
Do not put fragile, bulky or an excessive
quantity of items into lugg ...


