ACCESSORIES
Kia said that the worst thing that could happen to the Soul is if it went “niche” — as in, if only computer repair technicians bought them. Helping their mission to get a Soul into the driveway of every buyer holding a check for 17-large is an aggressive marketing campaign that includes strange teaser commercials, and a boatload of accessories.
These include, but not limited to: a vinyl dragon that wraps around the Soul, a performance exhaust, lowering springs, q sport shifter, alloy wheel upgrades and chrome mirror caps. They hope buyers will be tempted into making their car a little more individual with dealer-installed upgrades, to further separate themselves from other owners.
See also:
2011 Kia Sorento
The 2011 Kia Sorento has been fully redesigned. Major changes include a
switch to carlike unibody construction, more powerful engines and a new
third-row seat.
...
More space for people and cargo, and a quieter drive
Luggage space in new Kia Sportage benefits from the 70 mm increase in the
vehicle's rear overhang. With the rear seats upright, the cargo bay is 80 mm
longer and 110 mm wider at floor level, thank ...
Leftlane’s bottom line
Kia is no longer content to be the butt of jokes or the car of last resort
for those who may be fiscally challenged.
Although still very much a Hyundai rival, Kia finally has a design language
a ...