ACCESSORIES

Kia said that the worst thing that could happen to the Soul is if it went “niche” — as in, if only computer repair technicians bought them. Helping their mission to get a Soul into the driveway of every buyer holding a check for 17-large is an aggressive marketing campaign that includes strange teaser commercials, and a boatload of accessories.

These include, but not limited to: a vinyl dragon that wraps around the Soul, a performance exhaust, lowering springs, q sport shifter, alloy wheel upgrades and chrome mirror caps. They hope buyers will be tempted into making their car a little more individual with dealer-installed upgrades, to further separate themselves from other owners.

    See also:

    Current Kia Sorento
    The Kia Sorento is a midsize SUV offered in base, LX and EX trim levels. A third-row 50/50-split-folding seat with room for two is available. A 2.4-liter four-cylinder engine is standard, and it p ...

    Two Hearts for the Soul
    The five-place “urban crossover vehicle” goes on sale here in March. Two engines will be offered: a 1.6-liter four-cylinder making 122 horsepower and 115 pound-feet of torque and a 2.0-liter f ...

    Parking brake
    Checking the parking brake Check the stroke of the parking brake by counting the number of “clicks’’ heard while fully applying it from the released position. Also, the parking brake alon ...