ACCESSORIES
Kia said that the worst thing that could happen to the Soul is if it went “niche” — as in, if only computer repair technicians bought them. Helping their mission to get a Soul into the driveway of every buyer holding a check for 17-large is an aggressive marketing campaign that includes strange teaser commercials, and a boatload of accessories.
These include, but not limited to: a vinyl dragon that wraps around the Soul, a performance exhaust, lowering springs, q sport shifter, alloy wheel upgrades and chrome mirror caps. They hope buyers will be tempted into making their car a little more individual with dealer-installed upgrades, to further separate themselves from other owners.
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INSIDE
Inside, a good mix of materials with a protruding center stack (reminiscent
of the Volkswagen New Beetle) offer a good use of space. The glove box is huge,
but the flat-folding rear seats and unde ...
Instrument panel overview
1. Driver’s air bag ..................................3-51
2. Light control / Turn signals ................4-31
3. Instrument cluster .............................4-20
4. Wiper/Washer.......... ...
Improving on a 'best-in-class' NVH performance
In the lead-up to launching the original cee'd, Kia Motors made an
unprecedented commitment to improving its all-new C-segment model's refinement
and durability. The company was determined that ce ...