ACCESSORIES

Kia said that the worst thing that could happen to the Soul is if it went “niche” — as in, if only computer repair technicians bought them. Helping their mission to get a Soul into the driveway of every buyer holding a check for 17-large is an aggressive marketing campaign that includes strange teaser commercials, and a boatload of accessories.

These include, but not limited to: a vinyl dragon that wraps around the Soul, a performance exhaust, lowering springs, q sport shifter, alloy wheel upgrades and chrome mirror caps. They hope buyers will be tempted into making their car a little more individual with dealer-installed upgrades, to further separate themselves from other owners.

    See also:

    Safety belts
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    Climate control air filter
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    2009 Kia Optima / Magentis
    At first glance the redesigned 2009 Kia Optima (sold in Canada as the Magentis) looks like a marked improvement over the outgoing model. The design itself, while not exactly breathtaking, is on pa ...