ACCESSORIES
Kia said that the worst thing that could happen to the Soul is if it went “niche” — as in, if only computer repair technicians bought them. Helping their mission to get a Soul into the driveway of every buyer holding a check for 17-large is an aggressive marketing campaign that includes strange teaser commercials, and a boatload of accessories.
These include, but not limited to: a vinyl dragon that wraps around the Soul, a performance exhaust, lowering springs, q sport shifter, alloy wheel upgrades and chrome mirror caps. They hope buyers will be tempted into making their car a little more individual with dealer-installed upgrades, to further separate themselves from other owners.
See also:
Before driving
Before entering vehicle:
• Be sure that all windows, outside
mirror(s), and outside lights are
clean.
• Check the condition of the tires.
• Check under the vehicle for any
sign of leaks.
...
Vehicle certification label
The vehicle certification label attached
on the driver’s (or front passenger’s) side
center pillar gives the vehicle identification
number (VIN). ...
LUXURIOUS CLASS-EXCLUSIVE FEATURES
Upgrading to the Premium Package (as with our test car) adds items like wood
interior trim, heated rear seats, a driver’s memory seat with 4-way
adjustability, and class-exclusive features like ...