ACCESSORIES
Kia said that the worst thing that could happen to the Soul is if it went “niche” — as in, if only computer repair technicians bought them. Helping their mission to get a Soul into the driveway of every buyer holding a check for 17-large is an aggressive marketing campaign that includes strange teaser commercials, and a boatload of accessories.
These include, but not limited to: a vinyl dragon that wraps around the Soul, a performance exhaust, lowering springs, q sport shifter, alloy wheel upgrades and chrome mirror caps. They hope buyers will be tempted into making their car a little more individual with dealer-installed upgrades, to further separate themselves from other owners.
See also:
The new Kia Soul begs one big question: Is this thing cool?
The Soul is a five-door hatch about a half-foot shorter than a Scion xB, one
of the youth-market vehicles that likely inspired Kia to enter this niche (the
Honda Element is another; ditto the Niss ...
Key positions
Illuminated ignition switch
(if equipped)
Whenever a front door is opened, the
ignition switch will illuminate for your convenience,
provided the ignition switch is
not in the ON position. The ...
Additional Horsepower
The 2.4-liter 161-horsepower 4-cylinder engine has gained 23 horsepower from
the early-2006 model and provides good acceleration below 60 mph—but average
performance above that speed. The 2.7-li ...