ACCESSORIES

Kia said that the worst thing that could happen to the Soul is if it went “niche” — as in, if only computer repair technicians bought them. Helping their mission to get a Soul into the driveway of every buyer holding a check for 17-large is an aggressive marketing campaign that includes strange teaser commercials, and a boatload of accessories.

These include, but not limited to: a vinyl dragon that wraps around the Soul, a performance exhaust, lowering springs, q sport shifter, alloy wheel upgrades and chrome mirror caps. They hope buyers will be tempted into making their car a little more individual with dealer-installed upgrades, to further separate themselves from other owners.

    See also:

    Parking brake
    Checking the parking brake Check the stroke of the parking brake by counting the number of “clicks’’ heard while fully applying it from the released position. Also, the parking brake alon ...

    All-new U2 1.6 diesel joins five-strong engine line-up
    Although Kia's new Kia cee'd will be offered with the same engine choice as the original model - three gasoline and two diesel engines, ranging in power output from 90 to 143 ps - all the powertra ...

    Safety
    All 2009 Kia Sorentos, regardless of trim level, feature antilock disc brakes, full-length side curtain airbags, stability control, traction control and driver knee airbags. In government crash te ...