ACCESSORIES

Kia said that the worst thing that could happen to the Soul is if it went “niche” — as in, if only computer repair technicians bought them. Helping their mission to get a Soul into the driveway of every buyer holding a check for 17-large is an aggressive marketing campaign that includes strange teaser commercials, and a boatload of accessories.

These include, but not limited to: a vinyl dragon that wraps around the Soul, a performance exhaust, lowering springs, q sport shifter, alloy wheel upgrades and chrome mirror caps. They hope buyers will be tempted into making their car a little more individual with dealer-installed upgrades, to further separate themselves from other owners.

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    Specifications
    The specifications given here are for general information only. Please check with an authorized Kia dealer for more precise and more up-to-date information. ...

    Specifications
    Specifications ...

    Stop and Go available for two engines
    By the end of 2010, Kia will be offering its fuel-stretching ISG (Intelligent Stop and Go) system as an option on both the 1.7 diesel and 1.6 GDI engine. ISG automatically switches the engine off ...