ACCESSORIES

Kia said that the worst thing that could happen to the Soul is if it went “niche� — as in, if only computer repair technicians bought them. Helping their mission to get a Soul into the driveway of every buyer holding a check for 17-large is an aggressive marketing campaign that includes strange teaser commercials, and a boatload of accessories.

These include, but not limited to: a vinyl dragon that wraps around the Soul, a performance exhaust, lowering springs, q sport shifter, alloy wheel upgrades and chrome mirror caps. They hope buyers will be tempted into making their car a little more individual with dealer-installed upgrades, to further separate themselves from other owners.

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    Fuel filler lid
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    Introduction
    It seems like just yesterday that Kia was fielding quirky offerings like, well, the previous-generation Sorento, a traditional body-on-frame SUV that never really caught on in America. But this co ...

    Owning
    The Kia's length, width and stretched wheelbase provide excellent legroom in the rear. The boot is also generous, with a 420-litre luggage capacity. In the front, though, the cabin doesn't give yo ...