ACCESSORIES

Kia said that the worst thing that could happen to the Soul is if it went “niche” — as in, if only computer repair technicians bought them. Helping their mission to get a Soul into the driveway of every buyer holding a check for 17-large is an aggressive marketing campaign that includes strange teaser commercials, and a boatload of accessories.

These include, but not limited to: a vinyl dragon that wraps around the Soul, a performance exhaust, lowering springs, q sport shifter, alloy wheel upgrades and chrome mirror caps. They hope buyers will be tempted into making their car a little more individual with dealer-installed upgrades, to further separate themselves from other owners.

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    By the numbers
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    Powertrains and Performance
    The standard engine on the LX is a 2.0-liter, inline four-cylinder engine. It generates 140 horsepower and 136 pound-feet of torque and is mated to either a five-speed manual transmission or a fou ...

    Driving your vehicle
    Ignition switch Starting the engine Manual transaxle Automatic transaxle Four wheel drive (4WD) Brake system Steering wheel Cruise control system Electronic stability control Instrument clust ...