ACCESSORIES

Kia said that the worst thing that could happen to the Soul is if it went “niche” — as in, if only computer repair technicians bought them. Helping their mission to get a Soul into the driveway of every buyer holding a check for 17-large is an aggressive marketing campaign that includes strange teaser commercials, and a boatload of accessories.

These include, but not limited to: a vinyl dragon that wraps around the Soul, a performance exhaust, lowering springs, q sport shifter, alloy wheel upgrades and chrome mirror caps. They hope buyers will be tempted into making their car a little more individual with dealer-installed upgrades, to further separate themselves from other owners.

    See also:

    Safety
    Full-length side curtain airbags, antilock disc brakes, stability and traction control, a tire-pressure monitoring system and a driver knee airbag come standard across all trim levels. The Sorento ...

    2011 Kia Rio Review
    KIA Rio is a series of automobiles launched by KIA Motors. This model is in production since 2001. Currently this model is in its third generation. Third generation model was launched in the month ...

    Superior Safety Features
    Like all Kia vehicles, the 2011 Sorento is equipped with a plethora of standard safety equipment. All trims come outfitted with driver and passenger advanced front airbags, front seat-mounted side ...