ACCESSORIES

Kia said that the worst thing that could happen to the Soul is if it went “niche” — as in, if only computer repair technicians bought them. Helping their mission to get a Soul into the driveway of every buyer holding a check for 17-large is an aggressive marketing campaign that includes strange teaser commercials, and a boatload of accessories.

These include, but not limited to: a vinyl dragon that wraps around the Soul, a performance exhaust, lowering springs, q sport shifter, alloy wheel upgrades and chrome mirror caps. They hope buyers will be tempted into making their car a little more individual with dealer-installed upgrades, to further separate themselves from other owners.

    See also:

    Key
    Illuminated ignition switch Whenever a front door is opened, the ignition switch will be illuminated for your convenience, provided the ignition switch is not in the ON position. The light will ...

    Luggage net
    To keep items from shifting in the cargo area, you can use the four rings located in the cargo area to attach the luggage net. NOTICE Do not put fragile, bulky or an excessive quantity of item ...

    Road warning
    Hazard warning flasher The hazard warning flasher serves as a warning to other drivers to exercise extreme caution when approaching, overtaking, or passing your vehicle. It should be used whene ...