ACCESSORIES

Kia said that the worst thing that could happen to the Soul is if it went “niche” — as in, if only computer repair technicians bought them. Helping their mission to get a Soul into the driveway of every buyer holding a check for 17-large is an aggressive marketing campaign that includes strange teaser commercials, and a boatload of accessories.

These include, but not limited to: a vinyl dragon that wraps around the Soul, a performance exhaust, lowering springs, q sport shifter, alloy wheel upgrades and chrome mirror caps. They hope buyers will be tempted into making their car a little more individual with dealer-installed upgrades, to further separate themselves from other owners.

    See also:

    Warnings and indicators
    Warning lights / audible indicators Checking operation All warning lights are checked by turning the ignition switch ON (do not start the engine). Any light that does not illuminate should be che ...

    Standard Kia Safety Features
    Kia Soul continues to offer the same high level of standard safety equipment as all Kia vehicles, with features such as front seat active headrests, dual front advanced airbags, front seat-mounted ...

    'Premium presence' for compact new car
    With new Rio, Kia has created a car that answers consumer demand for more quality, more choice, and attractive, exciting design. This new car is no evolution of its predecessor, it is a revolution ...