ACCESSORIES

Kia said that the worst thing that could happen to the Soul is if it went “niche” — as in, if only computer repair technicians bought them. Helping their mission to get a Soul into the driveway of every buyer holding a check for 17-large is an aggressive marketing campaign that includes strange teaser commercials, and a boatload of accessories.

These include, but not limited to: a vinyl dragon that wraps around the Soul, a performance exhaust, lowering springs, q sport shifter, alloy wheel upgrades and chrome mirror caps. They hope buyers will be tempted into making their car a little more individual with dealer-installed upgrades, to further separate themselves from other owners.

    See also:

    Confident and Contemporary Exterior
    Based on the Kia KND-4 Concept shown during the 2007 Los Angeles Auto Show, Kia Sorento offers the same swept-back lines and dynamic presence as the concept vehicle. With an angled window line, la ...

    The new Kia Soul begs one big question: Is this thing cool?
    The Soul is a five-door hatch about a half-foot shorter than a Scion xB, one of the youth-market vehicles that likely inspired Kia to enter this niche (the Honda Element is another; ditto the Niss ...

    Door locks
    Operating door locks from outside the vehicle • Turn the key toward rear of vehicle to unlock and toward front of vehicle to lock. • If you lock the driver’s door with a key, all vehicle ...