ACCESSORIES

Kia said that the worst thing that could happen to the Soul is if it went “niche” — as in, if only computer repair technicians bought them. Helping their mission to get a Soul into the driveway of every buyer holding a check for 17-large is an aggressive marketing campaign that includes strange teaser commercials, and a boatload of accessories.

These include, but not limited to: a vinyl dragon that wraps around the Soul, a performance exhaust, lowering springs, q sport shifter, alloy wheel upgrades and chrome mirror caps. They hope buyers will be tempted into making their car a little more individual with dealer-installed upgrades, to further separate themselves from other owners.

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    Interior overview
    1. Door lock/unlock button 2. Power window switches 3. Outside rearview mirror control switch (if equipped) 4. Hood release lever 5. Instrument panel illumination (if equipped) 6. Electronic st ...

    DRIVING
    You know what? It drives pretty well. On winding and hilly roads, the car’s comparatively wide stance makes it feel solid, with little body roll. I drove the “+”, “!”, and “sport” tr ...