ACCESSORIES

Kia said that the worst thing that could happen to the Soul is if it went “niche” — as in, if only computer repair technicians bought them. Helping their mission to get a Soul into the driveway of every buyer holding a check for 17-large is an aggressive marketing campaign that includes strange teaser commercials, and a boatload of accessories.

These include, but not limited to: a vinyl dragon that wraps around the Soul, a performance exhaust, lowering springs, q sport shifter, alloy wheel upgrades and chrome mirror caps. They hope buyers will be tempted into making their car a little more individual with dealer-installed upgrades, to further separate themselves from other owners.

    See also:

    Climate control air filter
    The climate control air filter installed behind the glove box filters the dust or other pollutants that come into the vehicle from the outside through the heating and air conditioning system. I ...

    Advanced Platform/Chassis
    Kia Soul is different, right down to its all-new platform. With its own distinctive style, Soul features front-wheel drive, a high roofline and an unusually long wheelbase. Built on a platform wit ...

    2010 Kia Soul deserves to be breakout hit for brand
    Greeting the Kia Soul with low expectations didn't make sense. Perhaps the details of the funkwagon's story seemed overly familiar at first blush – Kia wants, nay, needs to be more than just the ...