ACCESSORIES

Kia said that the worst thing that could happen to the Soul is if it went “niche” — as in, if only computer repair technicians bought them. Helping their mission to get a Soul into the driveway of every buyer holding a check for 17-large is an aggressive marketing campaign that includes strange teaser commercials, and a boatload of accessories.

These include, but not limited to: a vinyl dragon that wraps around the Soul, a performance exhaust, lowering springs, q sport shifter, alloy wheel upgrades and chrome mirror caps. They hope buyers will be tempted into making their car a little more individual with dealer-installed upgrades, to further separate themselves from other owners.

    See also:

    Safety belts
    Pre-tensioner safety belt Your vehicle is equipped with driver's and front passenger's pre-tensioner safety belts. The purpose of the pretensioner is to make sure that excess slack is taken up ...

    Theft-alarm system
    This system is designed to provide protection from unauthorized entry into the car. This system is operated in three stages: the first is the "Armed" stage, the second is the "The ...

    Dimensions
    The typical sedan is tremendously heavier than the Kia Rio. Your wallet will hurt more every time you fill up the typical sedan than the Kia Rio because of its larger tank. The Rio and the typical ...