ACCESSORIES

Kia said that the worst thing that could happen to the Soul is if it went “niche” — as in, if only computer repair technicians bought them. Helping their mission to get a Soul into the driveway of every buyer holding a check for 17-large is an aggressive marketing campaign that includes strange teaser commercials, and a boatload of accessories.

These include, but not limited to: a vinyl dragon that wraps around the Soul, a performance exhaust, lowering springs, q sport shifter, alloy wheel upgrades and chrome mirror caps. They hope buyers will be tempted into making their car a little more individual with dealer-installed upgrades, to further separate themselves from other owners.

    See also:

    Roomy New Interior
    However, the Optima's quiet new interior is more upscale and will accommodate four tall adults, or five in a pinch. Front seats are supportive, and the rear-seat area is impressively roomy—alt ...

    Choice of 2WD and AWD systems, plus three gearboxes
    Buyers of the all-new Kia Sportage in Europe will be offered a choice 2WD or AWD drivetrains, and five-speed or six-speed manual and a six-speed automatic transmission. For diesel Kia Sportage m ...

    Specifications
    Specifications Recommended lubricants and capacities ...