ACCESSORIES
Kia said that the worst thing that could happen to the Soul is if it went “niche” — as in, if only computer repair technicians bought them. Helping their mission to get a Soul into the driveway of every buyer holding a check for 17-large is an aggressive marketing campaign that includes strange teaser commercials, and a boatload of accessories.
These include, but not limited to: a vinyl dragon that wraps around the Soul, a performance exhaust, lowering springs, q sport shifter, alloy wheel upgrades and chrome mirror caps. They hope buyers will be tempted into making their car a little more individual with dealer-installed upgrades, to further separate themselves from other owners.
See also:
SUPER PACKAGING POTENTIAL
Kia expects the better-equipped next-step-up 2.0L Soul “+” model to represent
the most popular choice. At $14,950, it squares off at the soul (sorry, had to)
of the compact car market, as the ...
Interior overview
1. Door lock/unlock button.....................3-10
2. Outside rearview mirror control
switch*...............................................3-71
3. Power window switches* ...................3 ...
Fifth Gear Kia Magentis review
Although Kia has proved its ability to create appealing small cars, the
Korean brand still struggles when it comes to producing bigger vehicles - a
point borne out by the Magentis.
It's not that ...


