ACCESSORIES

Kia said that the worst thing that could happen to the Soul is if it went “niche” — as in, if only computer repair technicians bought them. Helping their mission to get a Soul into the driveway of every buyer holding a check for 17-large is an aggressive marketing campaign that includes strange teaser commercials, and a boatload of accessories.

These include, but not limited to: a vinyl dragon that wraps around the Soul, a performance exhaust, lowering springs, q sport shifter, alloy wheel upgrades and chrome mirror caps. They hope buyers will be tempted into making their car a little more individual with dealer-installed upgrades, to further separate themselves from other owners.

    See also:

    Improving on a 'best-in-class' NVH performance
    In the lead-up to launching the original cee'd, Kia Motors made an unprecedented commitment to improving its all-new C-segment model's refinement and durability. The company was determined that ce ...

    In case of an emergency
    Road warning In case of an emergency while driving Overheating Emergency starting Electrical circuit protection Towing If you have a flat tire ...

    Instrument panel overview
    1. Instrument cluster.................................4- 2. Light control / Turn signals ...................4- 3. Steering wheel audio controls* ............4- 4. Horn ........................... ...