ACCESSORIES
Kia said that the worst thing that could happen to the Soul is if it went “niche” — as in, if only computer repair technicians bought them. Helping their mission to get a Soul into the driveway of every buyer holding a check for 17-large is an aggressive marketing campaign that includes strange teaser commercials, and a boatload of accessories.
These include, but not limited to: a vinyl dragon that wraps around the Soul, a performance exhaust, lowering springs, q sport shifter, alloy wheel upgrades and chrome mirror caps. They hope buyers will be tempted into making their car a little more individual with dealer-installed upgrades, to further separate themselves from other owners.
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IS BIGGER BETTER?
While we’d certainly argue that when it comes to cars bigger isn’t always
better, the wider and longer Optima is now in line with its main competitors
delivering added interior space. Rear sea ...
Rear parking assist system
The rear parking assist system assists
the driver during backward movement of
the vehicle by chiming if any object is
sensed within a distance of 120 cm (47
in.) behind the vehicle.
This system ...
Leftlane’s bottom line
Kia is no longer content to be the butt of jokes or the car of last resort
for those who may be fiscally challenged.
Although still very much a Hyundai rival, Kia finally has a design language
a ...