Kia's engineers have worked hard to ensure that new Kia cee'd is one of the safest cars in the C-segment and has the highest levels of active and passive safety, to fully satisfy the ever increasing consumer expectations about this aspect of car design. The original Kia cee'd achieved a 5-Star Euro NCAP safety rating in 2007 and Kia anticipates that the new Kia cee'd will perform equally well in the tougher tests now being applied to new cars.

New Kia cee'd has many stress-reducing features to help maintain driver alertness, plus its active safety features, such as stable handling, precise steering, and powerful braking, result in drivers of this Kia being fully equipped to avoid potential accident situations and cope with everyday motoring hazards.

As before, every new Kia cee'd has a powerful all-disc braking system featuring ABS anti-lock with EBD electronic brake force distribution. The ESC system, which now incorporates a Hill-Start Assist Control (HAC) programme to prevent roll-back, is standard on TX models and available as an option on all others. ESC comes with a Traction Control System (TCS) and BAS. The system is fully automatic and operates at all times, in all weathers, reducing under-steer or over-steer and returning the car to the course intended by the driver.

Three options boost safety performance even further. The Tyre Pressure Monitoring System (TPMS) will trigger an instrument cluster display indicating which tyre is punctured or has low pressure.

Kia's Park Assist System (a rear parking aid), has four sensors and enhances safety during low-speed manoeuvres. The system gives the driver an audible alert when reversing towards an obstruction. The intensity of the warning increases as the car gets closer to the person, animal or object.

Unique to the Kia cee'd family, innovative 'Hydro-phobic' glass is an option for all door glass. Coated with a water repellent film, the hydro-phobic glass enhances safety by encouraging rain to flow away quickly, leaving the driver with greatly improved visibility.