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Yes, One Trim Is Really Called the “ !”
Dealers will have four trim levels with which to lure the young and impressionable—Soul, Soul+, Soul ! , and the top-of-the-line Soul Sport. “!” is pronounced “exclaim,” although we’d ...

A safer drive thanks to new 'active' and 'passive' technology
Kia invests heavily in R&D programmes directed at enhancing both the active and passive safety of its vehicles to deliver the highest levels of occupant protection. To ensure that owning and ...

SUPER PACKAGING POTENTIAL
Kia expects the better-equipped next-step-up 2.0L Soul “+” model to represent the most popular choice. At $14,950, it squares off at the soul (sorry, had to) of the compact car market, as the ...